SuperZoo is Rolling into Las Vegas — Is Your Dog Business Ready?

When more than 18,000 pet professionals descend on Las Vegas from August 13 – 15, 2025, you can be sure the Strip is going to be buzzing with leashes, lanyards, and limitless opportunity. SuperZoo — the pet industry’s “Fastest Growing 50” trade show, according to Trade Show Executive — isn’t just another expo where you meander past a few booths and pocket a handful of business cards. It’s where trend-setting products debut, emerging research gets the spotlight, and insiders share hard-won wisdom you simply won’t catch on a YouTube recap. If you run any sort of dog-centric operation in Vegas — or even if you’re flying in from elsewhere — this is the three-day window that can set the tone for your entire 2026 product lineup.

The Knowledge Buffet: 65 Seminars, Bite-Sized and Deep-Dive Alike

SuperZoo understands that every business is in a different phase of growth. Some owners want a rapid-fire taste of what’s hot; others crave a full immersion course in advanced grooming or retail strategy. The agenda delivers both in spades. Show Floor Talks compress fresh ideas and “what’s next” forecasts into punchy 15-minute sessions on two separate stages — perfect for grabbing insights between booth visits. Ready to roll up your sleeves? Special Sessions carve out guaranteed seating (for a small add-on fee) so you can zero in on Pet CPR techniques, earn a Geriatric Grooming Certificate, or master the intricacies of a bathe-prep-dry workflow. Meanwhile, the Retail & Grooming Education tracks — offered in one- and two-day bundles — pair you with veteran instructors who translate big-picture trends into tactics you can deploy the minute you’re back in the shop. In short, pick your poison: snack-able wisdom or a multi-course feast of expertise.

A Redesigned Show Floor That Works Like a Curated Boutique

Let’s be honest: massive conventions can feel like treasure hunts without a map. SuperZoo solved that problem by re-engineering its layout into clearly defined neighborhoods. New Product Showcases (over 1,000 of them!) greet you right out of the gate, while lifestyle pavilions, a dedicated Groomer’s Marketplace, and supplier-to-manufacturer corridors make it painless to go from “just browsing” to “placing POs” in minutes. Even better, the show’s searchable online directory lets you filter exhibitors by brand values — whether you care about sustainability certifications, U.S. manufacturing, or a specific dietary philosophy — so every conversation on-site already starts at a deeper level.

Exhibit or Explore? Either Way, Opportunity Knocks

If you’ve got a product line that deserves national shelf space, SuperZoo’s numbers speak for themselves: 10,000+ pre-qualified buyers (the majority from North America) and a reported 70 percent sales-conversion rate during the event. Translation: this is the sort of audience that doesn’t merely kick tires — they place orders. That said, be certain your supply chain can handle post-show demand, because purchase orders can stack up fast once those scanners start beeping.

On the flip side, if you’re attending as a buyer or service provider, prepare for sensory overload — in the best possible way. With 1,000+ exhibitors spanning treats, tech, wellness, and grooming, you can comparison-shop, negotiate show-only pricing, and even test drive equipment right on the floor. Bring comfortable shoes, an extra tote for samples, and a clear idea of your Q4-to-Q2 inventory gaps, because the deals worth grabbing can disappear by midday.

Nail the Details, Maximize the Payoff

SuperZoo sets up shop at the Mandalay Bay Convention Center, prime real estate with plenty of parking but even more foot traffic. Registration tiers cover everyone from full-scale exhibitors to single-day visitors, so review the options before you hit “submit.” Exhibitors should lock in freight timelines, material-handling instructions, and booth-staff schedules now — the on-site marshaling yard waits for no one. Attendees, meanwhile, will want to bookmark the seminar calendar, download the mobile app for push-notifications on stage changes, and pre-plan breaks so you don’t miss that one certificate class you’ve been eyeing. And don’t overlook post-show shipping: Mandalay Bay partners with multiple carriers, but labeling mistakes can mean samples never make it home. Spend five extra minutes double-checking those forms; your future self will thank you.

Why Your Pet Business Needs to be at SuperZoo

SuperZoo isn’t merely another pin on your trade-show map. For pet businesses that aspire to stay on the cutting edge — and capitalize on where the market is heading in 2026 — it’s the place where connections are forged, best-in-class techniques are mastered, and next-level growth plans are drafted on cocktail napkins by the slot machines. Block out August 13-15, polish up that elevator pitch, and make sure your order forms (or purchasing budget) are ready to sprint. The Strip will be crawling with pet pros — if you’re serious about your business, you’ll want to be right there among them.